Corporate Branding

In 2008, Therma-Tru conducted a brand identity workshop with marketing, executive, and agency associates. The findings indicated that the brand had lost some luster and needed visual and messaging improvements to reach new and upcoming generations to promote the long-term health and awareness of the brand.

Here is the intrepretation that I led with my internal creative team, management, and our agency partner that was applied to 2009 and 2010 marketing materials.